Pulse.
Feel everything.
Branding & identityMotion & videoCopy & technical writing
Translate the energy of sound into an identity you can feel.
A self-initiated audio brand concept. The animation is a visual study, with no audio or commissioned film attached.
02 / THE CREATIVE DIRECTION
The identity should move.
Oversized typography, saturated orange, acid lime, and a rhythmic visual language. The identity expands into campaign artwork, ticket concepts, and animated graphic studies.
The motion studies use repetition, scale, and timing to echo sound. The system stays recognisable across static artwork and moving compositions.
DESIGN SYSTEM / EXPLORATIONAaBold grotesque / rhythm and impact
03 / WHAT WE EXPLOREDOne idea.
One idea.
A connected system.
- 01Visual identity exploration
- 02Animated graphic study
- 03Campaign and ticket concepts
- 04Product art direction